PAVO
Pavo needed a brand identity competing in the FinTech sector
(Client)
Pavo LTD
(Year)
2023
(Services)
Branding, Website
A FINTECH BRAND THAT REFUSED TO BE BORING
WEBSITE
Pavo is fintech with a pulse — a brand built to prove that finance can be both smart and full of character.
Created for a new generation that values clarity, confidence, and design, Pavo reimagines what digital banking should feel like. The idea was simple — make money management less mechanical and more meaningful. No more cold tones or rigid forms; instead, a visual identity that feels human, playful, and alive.
The result is a brand that radiates optimism and motion — a refreshing break from traditional banking aesthetics, designed to make every interaction feel effortless, exciting, and trustworthy.
When Banking Met Bold
Most banks fade quietly into the background — Pavo was designed to walk in and own the room.
We chose electric lime green and vivid violet to build instant contrast and personality. Lime brings freshness and motion; violet adds intellect and creative depth. Together, they form a duo that feels sharp, modern, and full of life.
The design system thrives on balance — minimal layouts paired with bold color hits that command attention without overwhelming. Each design decision, from the negative space to the rhythm of typography, reinforces Pavo’s promise: banking that’s simple, confident, and unmistakably modern.
BUILT TO STAND OUT
Every great brand needs a soul, and Pavo found its voice in a toucan — bold, colorful, and impossible to ignore.
The stylized toucan icon captures what Pavo stands for: clarity, connection, and confidence. It’s more than a logo; it’s a symbol of optimism and balance in a world often dominated by numbers and screens. The bird speaks to approachability — inviting users to trust, explore, and engage with ease.
Typography and tone work hand in hand to extend that personality. The geometric typeface brings structure; the brand’s conversational tone brings warmth. Together, they give Pavo a voice that’s smart but never stiff — professional, yet perfectly human.
More Projects
PAVO
Pavo needed a brand identity competing in the FinTech sector
(Client)
Pavo LTD
(Year)
2023
(Services)
Branding, Website
A FINTECH BRAND THAT REFUSED TO BE BORING
WEBSITE
Pavo is fintech with a pulse — a brand built to prove that finance can be both smart and full of character.
Created for a new generation that values clarity, confidence, and design, Pavo reimagines what digital banking should feel like. The idea was simple — make money management less mechanical and more meaningful. No more cold tones or rigid forms; instead, a visual identity that feels human, playful, and alive.
The result is a brand that radiates optimism and motion — a refreshing break from traditional banking aesthetics, designed to make every interaction feel effortless, exciting, and trustworthy.
When Banking Met Bold
Most banks fade quietly into the background — Pavo was designed to walk in and own the room.
We chose electric lime green and vivid violet to build instant contrast and personality. Lime brings freshness and motion; violet adds intellect and creative depth. Together, they form a duo that feels sharp, modern, and full of life.
The design system thrives on balance — minimal layouts paired with bold color hits that command attention without overwhelming. Each design decision, from the negative space to the rhythm of typography, reinforces Pavo’s promise: banking that’s simple, confident, and unmistakably modern.
BUILT TO STAND OUT
Every great brand needs a soul, and Pavo found its voice in a toucan — bold, colorful, and impossible to ignore.
The stylized toucan icon captures what Pavo stands for: clarity, connection, and confidence. It’s more than a logo; it’s a symbol of optimism and balance in a world often dominated by numbers and screens. The bird speaks to approachability — inviting users to trust, explore, and engage with ease.
Typography and tone work hand in hand to extend that personality. The geometric typeface brings structure; the brand’s conversational tone brings warmth. Together, they give Pavo a voice that’s smart but never stiff — professional, yet perfectly human.
More Projects
PAVO
Pavo needed a brand identity competing in the FinTech sector
(Client)
Pavo LTD
(Year)
2023
(Services)
Branding, Website
A FINTECH BRAND THAT REFUSED TO BE BORING
WEBSITE
Pavo is fintech with a pulse — a brand built to prove that finance can be both smart and full of character.
Created for a new generation that values clarity, confidence, and design, Pavo reimagines what digital banking should feel like. The idea was simple — make money management less mechanical and more meaningful. No more cold tones or rigid forms; instead, a visual identity that feels human, playful, and alive.
The result is a brand that radiates optimism and motion — a refreshing break from traditional banking aesthetics, designed to make every interaction feel effortless, exciting, and trustworthy.
When Banking Met Bold
Most banks fade quietly into the background — Pavo was designed to walk in and own the room.
We chose electric lime green and vivid violet to build instant contrast and personality. Lime brings freshness and motion; violet adds intellect and creative depth. Together, they form a duo that feels sharp, modern, and full of life.
The design system thrives on balance — minimal layouts paired with bold color hits that command attention without overwhelming. Each design decision, from the negative space to the rhythm of typography, reinforces Pavo’s promise: banking that’s simple, confident, and unmistakably modern.
BUILT TO STAND OUT
Every great brand needs a soul, and Pavo found its voice in a toucan — bold, colorful, and impossible to ignore.
The stylized toucan icon captures what Pavo stands for: clarity, connection, and confidence. It’s more than a logo; it’s a symbol of optimism and balance in a world often dominated by numbers and screens. The bird speaks to approachability — inviting users to trust, explore, and engage with ease.
Typography and tone work hand in hand to extend that personality. The geometric typeface brings structure; the brand’s conversational tone brings warmth. Together, they give Pavo a voice that’s smart but never stiff — professional, yet perfectly human.
More Projects